VolKno — Evaluate and Optimize Your Content

Bridging the gap between you and your audience

VolKno is a Consumer Intelligence Platform that leverages AI to capture the highest quality first party data to answer domain specific business questions for our partners; to optimize revenue and cut costs.

VolKno generative summary dashboard: survey results, overall rating and demand, platform preference, and top interest drivers

Leveraging AI to capture the
highest quality first party data

We are content and platform agnostic. Our first party data is:

Accurate

AI backed Mechanism Design ensures we capture the highest quality data from the right subset of targeted users' and prevents them from "gaming the system".

Relevant

Predictively accurate and correlates to our partners downstream KPI's/ business decisions. High quality inputs.

Tactical

Accessible and actionable insights translate across stakeholders and business units, driving tactical decisions to optimize revenue and reduce costs

AI and Machine Learning for data optimization

Leveraging AI-Backed Mechanism Design and Machine Learning techniques to efficiently collect, interpret, and operationalize data.

Partnering for Unique Solutions and Measurable Results

We work with our partners to define unique decision problems and provide novel technical solutions to produce measurable results that impact top and bottom line, i.e. - cut costs, optimize revenue.

AI and Machine Learning for data optimization

Leveraging AI-Backed Mechanism Design and Machine Learning techniques to efficiently collect, interpret, and operationalize data.

A Differentiated Approach

Interactive research with Gamified Mechanics

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Highest quality data standards

Our platform rewards users for quality responses and swiftly detects any attempts to manipulate the system. We uphold the highest data standards, ensuring insights align with partner KPIs. By prioritizing integrity and quality, we empower partners with actionable data.

Respondent information broken down by age group

A fun, interactive and rewarding user experience

Gamified Research mechanics provide seamless data collection in real time at scale. Fun, interactive and rewarding experience for our users.

Cost effective without sacrificing quality and speed

Our partners tell us: “We are better, faster and provide better unit economics than any/all incumbents”.

Tag it interaction with sentiment tags like Hate It, Like It, Love It

Case Studies

Enhancing Content through Real-Time Feedback

We dive deep into what the community likes / dislikes, how it makes them feel, dictate where, when, how and why they want to consume it.

Advertising

Creator Economy

Film + TV

Music

Politics

Sports

Gaming

Integrate our Advanced Services and Applications to your project

Get detailed evaluation and targeting. We identify key drivers, segmenting audiences, measuring engagement, and predicting market trends

Evaluating

Identifying Interest Drivers/ Deterrents to Consumption

Exploring the Story and Plot, Brand and Creators, Product Features and Presentation, Characters and Acting, Themes and Motifs, Subject Matter and Messaging, Pace and Tempo, Visual Style and Cinematography, Special Effects and CGI, Music, and Editing.

Segmenting Audiences with Precision

Analyzing Demographics (age, gender, ethnicity, income, education, parental status, marital status, etc.), Psychographics (interests, affinities, favorites, attitudes, opinions, lifestyle, values, loyalty, etc.), Emotional Reactions (to products, content, messaging, etc.), and Behavioral Patterns (interactions, views, plays, likes, shares, sentiment, purchases, consumption, etc.)

Predicting Consumer Behavior: From Usage to Revenue

From Usage, Purchases, and Demand to Consumption, Subscribers, Viewership, CPV / CPC, Platform Preference, Social Sentiment / Velocity, Views, Likes, Shares, Listens / Plays / Spins, Downloads, Conversions, and Revenue / ROI.

Identifying Audience and Targeting

Categorizing Lovers (Fans / Super fans), Casuals (on the fence / opportunity to convert), and Haters (don't waste time + money trying to convert).

Measuring Market Dynamics: From Attention to Advertising Impact

From Attention and Awareness to Affinity, Sentiment, Price Sensitivity, Intent to View / Consume / Listen / Purchase, and Advertising / Marketing Impact and Effectiveness.

Optimizing

Refining Content and Marketing Strategies for Maximum Engagement and ROI

Emphasizing Creative, Advertising / Marketing, Content Messaging, Format / Length, Distribution (Platform / Audience / Library Synergy), Partnerships (Brands / Influencers / Merchandise), Converting Super fans / Fans / Casuals, Content Portfolio / Platform Synergy, Licensing / Branding Opportunities, Ad Spend / Media Buys, Audience Targeting, and Pricing (Sensitivity / Elasticity / Purchases / ROI)